Paper details  

Overview:
According to Kotler and Armstrong (2018), marketing is “the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return”.

For this week’s discussion, you will select a corporate brand and work together in a small group analyzing environmental factors that impact real-world marketing strategic decisions.

Instructions:
First, scan the listing of company brands identified in the discussion topics below.

Apple – Uber – Boeing – NFL

After selecting a company brand, review the associated case study in Strategic Marketing (Abratt & Bendixen, 2018) accessed from the Hunt Library. Link: https://ebookcentral-proquest-com.ezproxy.libproxy.db.erau.edu/lib/erau/detail.action?docID=5446799

Use the case study content as a starting point, but feel free to extend your environmental analysis beyond the case content.

Begin brainstorming microenvironment, macroenvironment, and global marketing environment factors that impact the brand. In your initial post, share 2-3 environmental forces (not already identified) and discuss how they affect marketing decisions.

Analyzing Environmental Factors