How does a company set itself apart from the competition? It must use a successful differentiation and positioning strategy. A brand's positioning must serve the needs and preferences of well defined target markets. In this assignment you will be asked to create a realistic differentiation and positioning strategy for a specified target market.


Using the information in chapters 5-7, select one of the following products or services and explain how it could be differentiated and positioned to reach the specified target market. Use realistic examples and be sure to address each element of the marketing mix (product, price, place, and promotion) This short essay should be written in 350-500 words maximum.difftable.png
500 words

aviation marketing