The case analysis should only include these five sections. please write paragraphs. not using bullet points. Please apply a specific analysis to the scenario. Having completed a formal analysis will bring additional clarity.

1. What is the key problem or challenge facing the firm that you will try to resolve
2. Your external analysis (the industry and economic environment)
3. Your internal analysis (the firm’s internal resources and capabilities)
4. Two mutually exclusive alternatives that solve the problem (please consider Financial/operational implications of alts)
5. Your recommended chosen alternative course of action and justification for the
alternative you have chosen ( Please show some insightful thoughts. Add discussion of implementation, limitation and discussion of how to overcome the limitation you presented)

Section 4&5 should be weighted more than 1-3. (i am expecting more writing and analysis on 4&5)

Case study