Identify and provide company strategic details and consider what circumstances existed that motivated this company to diversify.
What mode of diversification did the company adopt? How does this relate to their resources and capabilities?
What are the benefits of diversification in this industry and how significant are they in the shape and growth of the industry?
What are the implications of the strategy chosen for the organizational structure, management systems, and allocation of decision-making within the diversified firm?

Corporate strategy for diversification