PLEASE MAKE SURE TO ANSWER EACH ANALYSIS INDIVIDUALLY

Do an External Analysis to discover the Opportunities and Threats; include a 5 Forces Analysis and Key Success Factors:

General External Environment – include all areas which could impact the overall economy and companies in general

Industry Environment – identify and discuss the industry in which CrossFit operates – must include 5 Forces Analysis

Competitor Analysis – who are CrossFit’s direct competitors?

Do an Internal Analysis – to discover the strengths and weaknesses of CrossFit:

Core Competencies – identify 2 to 3 competencies; include a lacking core competency if you discover one.

Evaluate the Value Chain – where is there strength in the value chain and where can the chain be improved.

Take the Strengths, Weaknesses, Opportunities and Threats and layout a SWOT matrix.