Instructions
Part 1

Read/review the following resources for this activity:

Read “Engagement Marketing Best Practices and Tips” found at

https://blog.marketo.com/category/engagement-marketing

Also, read “The Five Rules of Engagement” found at:

http://marketingthingy.com/2012/01/12/five-rules-of-engagement/

Initial Post Instructions

Engagement vs. Traditional Marketing
Task 1: List the differences between engagement marketing and traditional marketing.

Task 2: Drawing on the “The Five Rules of Engagement,” what does triangulation mean?

Task 3: List a company (other than BMW and Coca Cola) which you think provides an experience and explain why.

Secondary Post Instructions
Please note: In addition to providing quality follow-up questions and discussion in your secondary posts, you should reference external sources in these posts. The minimum standard is two resources, and a “Works Cited” or “References” at the bottom of each required post.

Part 2

Read/review the following resources for this activity:

“The Rules of Engagement Marketing” found here:

http://www.imediaconnection.com/content/22466.asp

“Rules of Engagement” slideshow found at:

http://www.slideshare.net/LAMP_AFTRS/rules-of-engagement-jackie-turnure-presentation

Initial Post Instructions

Creating Dialogues
Task 1: Explain the benefits of two-way dialogue.

Task 2: “Involve” is considered a rule of engagement – what does that mean exactly?

Secondary Post Instructions
Read any postings already provided by your instructor or fellow students. Read and respond to the conclusions drawn by your classmates. Remember to read the feedback to your own major postings and reply to it throughout the week. Please note: In addition to providing quality follow-up questions and discussion in your secondary posts, you should reference external sources in these posts. The minimum standard is two resources, and a “Works Cited” or “References” at the bottom of each required post.
Part 3

Read/review the following resources for this activity:

Textbook: Chapter 5, pp. 65-80
Link (website): Janitors of knowledge: Constructing knowledge in the everyday life of Wikipedia editors
Link (website): Why women should be editing Wikipedia
Introduction
The topic this week deals with Wikipedia and the nature of knowledge. From mass media to mass intelligence, the evolution of new media continues to change not just how we access information, but the quality and credibility of information itself.

Levinson explains how Wikipedia departs from traditional conceptions of knowledge and explores the tensions that arise with the democratic construction of information. Along the way, he questions the accuracy, democracy, and transparency in the creation and dissemination of what passes for knowledge in contemporary society.

How and what passes for knowledge on Wikipedia? Sundin explores how Wikipedia editors deal with the problem. Could it be that the problem with Wikipedia is based on who edits it? Kennedy thinks so in her exploration of why women should be editing Wikipedia.

Initial Post Instructions
Please answer the following discussion questions:

1. Have we reached the point where Wikipedia can be trusted as an information source? Why or why not? Support your answer.

2. How can Wikipedia be fixed? Or does it need fixing?

3. Find some examples of how Wikipedia has been manipulated (or how false information spread) and share them with the class. Is there any way to keep this from happening with an information source that is democratically constructed?

Discussion Responses