Describe why companies use IMC campaigns.
Identify a significant marketing campaign from your internship brand.
Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).
How to identify and research major marketing campaigns?
Search the web or major advertising publications (Adweek or AdAge) for articles about your brand’s advertising campaigns.

https://www.adweek.com/

https://adage.com/

Essay