Answer the discussion question

Joe and Nancy Smith enjoyed painting mailboxes with a variety of unique patterns and templates.

Initially, they thought selling these hand-painted mailboxes would bring supplemental income during the early years of their retirement.

They tried going to craft fairs and would sell 4 or 5 over a weekend. They placed ads in Sunset Magazine, but sold none. They also tried listing them on Ebay and were able to sell an occasional mailbox here and there.Let’s brainstorm a bit and help the Smith’s determine who their PRIMARY target market is. The key to a successful business is the ability to repeat business. (that’s a hint). How can they identify a specific, more profitable target market than craft fairs, eBay, and magazine advertising.

The answer is NOT eBay, Esty, etc. Mailing something so large would be cost prohibitive.

Joe and Nancy Smith enjoyed painting mailboxes with a variety of unique patterns and templates.