Answer the discussion question
Joe and Nancy Smith enjoyed painting mailboxes with a variety of unique patterns and templates.
Initially, they thought selling these hand-painted mailboxes would bring supplemental income during the early years of their retirement.
They tried going to craft fairs and would sell 4 or 5 over a weekend. They placed ads in Sunset Magazine, but sold none. They also tried listing them on Ebay and were able to sell an occasional mailbox here and there.Let’s brainstorm a bit and help the Smith’s determine who their PRIMARY target market is. The key to a successful business is the ability to repeat business. (that’s a hint). How can they identify a specific, more profitable target market than craft fairs, eBay, and magazine advertising.
The answer is NOT eBay, Esty, etc. Mailing something so large would be cost prohibitive.