Nestle has vast opportunities resulting from the current operation across the world. Brand marriages may result in more quality products. Merging products will depend on product performances and customer preferences. They can expand the distribution system to include other countries with less access to nestle products. Nestle can improve its brand image, thus creating a more competitive advantage from product improvement strategies. However, the modern environment has threats such as new entrants which creates a competitive environment. The increasing prices of raw material make it difficult for management to regulate sale prices (Lotfifard and Borojerdi,2018,213). The increased pressure from large retailers across the world, such as Walmart to cut down process. The use of traditional retail products by nestle faces challenges from the growing new retail channels such as Amazon and dollar stores.
NESTLE company….strategic management in 2019 and 2020…which should include their Pestel analysis