This assessment relates to an effective, evidence-based justification for the chosen product market and target consumer segment, based on analysis of secondary research. In relation to the outline marketing plan, this would include your Situation Analysis and Marketing Strategy sections. This assessment is intended as an exercise in secondary research and data analysis, together with the ability to create and communicate a compelling evidence-based justification for your proposal. The need to use STATISTA is crucial, so please follow all the steps on the brief to access it through my account.
Please insert a lot of graphs, diagrams, statistics and figures through the whole report. This is a marketing statistical project, so you will need a lot of descriptive data.

New LOreal Product in the UK market