I nstructions to Candidates:
1. The Plagiarism will be checked through Turnitin which should not be above 20% as per university policy
2. This assignment consists of 3 pages ( including this cover sheet and rubrics)
3. Students are expected to respect the College code of Academic honesty and conduct themselves according to these standards. Students who violate academic integrity standards will be subject to
disciplinary measures as stated in the Student Academic Integrity Policy in the student handbook.

Note: Follow the given guidelines to answer the case study:

Each answer shall carry words between (100-150 words) Similarity should not be more than 20 percent
Give at least one reference to answer each question; total (5 references)
Before answering the case questions give case summary and at the end give case conclusion before reference
Make auto table of content

Principles of Marketing ( Case Study