Case Study Questions:

What are the main activities in the value chain for fashion clothing (from raw material to retailing)? Which activities are undertaken by the companies that own the leading brands of fashion clothing? Why do mass-market fashion companies mostly outsource manufacturing?
What is Zara’s strategy? What role does vertical integration play in this strategy?
How sustainable is Zara’s competitive advantage? What changes in Zara’s strategy or its management systems, if any, would you recommend?

Your well-written paper should meet the following requirements:
Make the writing simple and easy to follow
Introduction no more than 75 words
Body paragraph 960 words
Conclusion 75 words
You may find Chapter 10 in the text to be of help to you
Use no less than 3 and more than 4 Direct Quotations – few from the book
Academic/ journal articles and those published within the most recent five-year period, and scholarly sources are those from peer-reviewed journals.
References have to be academic sources
Please attach the used articles, book and etc as references along with the paper. Be sure to cite and integrated.

Zara case study – strategy analytsis